Marketing that moves your business forward
We offer a range of marketing services tailored to real business needs. From strategic marketing, specialist services for HubSpot CRM, digital presence and creative asset creation.
Fabled works with businesses to build marketing that is strategic, consistent, and connected to real commercial outcomes.
Good marketing is about knowing what to do, why it matters, and how to measure whether it is working.
Fabled works with businesses across strategic marketing, digital presence, and creative, from audits and strategy through to websites, campaigns, and brand. Scroll down to see what is included, or jump straight to the area most relevant to you.
Strategic Marketing
This is where good marketing starts.
Before channels, campaigns, or content, you need a clear picture of who you are talking to, what you are saying, and whether your existing efforts are working.
Strategic marketing services cover the planning, auditing, and platform setup that give everything else a solid foundation, including getting the most out of HubSpot if it is already part of your business.
Marketing Strategy
Without a clear strategy behind it, marketing tends to become reactive. You post when you have time, try a few things, spend money on channels that feel right, and hope something lands.
The problem is not effort, it is direction. A marketing strategy engagement with Fabled gives you a structured plan for the next six to twelve months, built around your business, your audience, and what is worth prioritising.
This can include:
ICP and audience definition, persona development, SWOT analysis, channel review and recommendations, messaging framework, campaign ideas, and a six or twelve month roadmap.
Marketing Audits
Maybe growth has stalled or your marketing feels busier but not effective. Maybe you are ready for growth but want to know where to focus before you spend more time or money.
A Fabled marketing audit cuts through the noise and gives you a clear picture of what is working, what is not, and where the real opportunities are. You get practical, prioritised findings and recommendations.
This can include:
Competitor analysis, digital channel review, website and SEO assessment, content and social media review, review of previous marketing activity, and a prioritised findings and recommendations report.
HubSpot Marketing
If you are considering HubSpot for your marketing, or you have already invested in it and know you are not getting everything out of it, having the right support makes a significant difference.
The platform is deep in capabilities and features, and it updates constantly. Fabled brings hands-on, agency-side HubSpot experience to help you set it up properly, use it confidently, and make your marketing work harder.
This can include:
Portal setup and configuration, audits, contact segmentation and list management, email campaigns, lead capture and landing pages, lead scoring, nurture workflow design and build, AI-assisted features and custom agents, and performance reporting.
Digital Presence
SEO and AEO
Most businesses want to show up when someone searches for what they offer. The challenge is that search has changed, it’s not just Google anymore. AI tools, voice search, and answer engines are increasingly where people find information, and if your content is not structured to be found and cited by those systems, you are missing a growing share of potential customers.
Fabled helps you understand where you currently stand and what needs to change. We audit existing content, and work through the fixes to optimise your site for both traditional search and answer engines.
This can include:
Keyword and prompt research, content audit and gap analysis, content creation and rewriting, metadata optimisation, schema markup, technical SEO recommendations, and AEO performance reporting.
Your digital channels should be working for you around the clock.
Whether you need a new website, want to improve the one you have, or need to show up better in search results, this is where that work happens.
Fabled works across WordPress, Squarespace, Wix, and HubSpot CMS, so whatever platform you are on or considering, we can help you make more of it.
Websites
Your website is a digital shopfront, if can hold you back if it’s up to date and a reflection of the business. If it’s hard to navigate, unclear on what you actually offer, or simply not converting the people who land on it, this is where Fabled can help.
We work with businesses to analyse what is and is not working on their current site, make clear recommendations, and help with the improvements that will have the biggest impact .
This can include:
Website audit and recommendations, copywriting, site structure and UX review, SEO foundations, redesign direction, and website builds across WordPress, Squarespace, Wix, and HubSpot CMS.
Social Media
If your social media feels inconsistent, hard to keep up with, or like it is not really going anywhere, the problem is usually the absence of a clear plan. Fabled helps businesses get their social media working from a strategy-first position, so there is a clear purpose behind what gets posted, on which channels, and why.
Fabled works with you on the strategy, content planning, and execution framework, giving you or your team a clear structure to work from, or coordinating with a social media specialist where execution support is needed.
This can include:
Platform strategy and channel recommendations, content planning and pillars, caption writing, content calendar development, and execution coordination.
Creative Marketing
Your creative assets are often the first impression a potential customer has of your business. High quality imagery, a strong brand, and well-planned campaigns build recognition, earn trust, and make everything else in your marketing work harder. Getting the creative side right is what turns a solid strategy into something people actually notice and remember.
Creative Campaigns
Whether you are launching a product, running a seasonal promotion, or building longer-term brand awareness, the thinking that goes into a campaign matters as much as the execution. Fabled helps you plan and brief creative campaigns properly, so the work that gets made is intentional, on-brand, and built around a clear goal.
We work with you on the strategy and planning side, and can also coordinate execution with our network of specialists where needed.
This can include:
Campaign strategy and planning, creative briefing, audience and channel recommendations, messaging and campaign concept, timeline and asset planning, and execution coordination.
Brand Launches and Rebrands
Launching a new brand or refreshing an existing one is one of the highest-stakes things a business can do. Done well, it creates immediate recognition and trust.
Whether you are starting from scratch or ready to evolve what you have, Fabled manages the process end to end, working alongside our brand specialist to make sure the creative and the strategy are aligned from the start.
We make sure everything from your logo to your website to your social channels is telling the same story.
This can include:
Brand positioning and messaging, logo and visual identity, website copy and design direction, social channel setup, launch strategy, and rollout coordination.
Photoshoots
Good photography changes how a business is perceived. It is one of the highest-return investments a growing business can make - whether you are launching something new, refreshing your brand, building out a product collection, or simply need imagery that actually represents what you do.
Fabled coordinates commercial and creative photo shoots, managing the process so you do not have to figure out the brief or the logistics, and make sure you end up with a library of assets that works across your website, socials, campaigns, and print.
This can include:
Shoot brief development, photographer coordination, shot list planning, art direction, and delivery of print and digital-ready assets.
Frequently Asked Questions
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A marketing consultant works with your business to identify what is not working in your current marketing, define a clearer strategy, and help you build or improve the systems and activities that drive growth. At Fabled, that might mean developing a twelve month marketing strategy, auditing your existing channels, setting up HubSpot, improving your search visibility, or planning a campaign — depending on what your business actually needs.
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Both. Some clients engage Fabled for a defined project — a strategy, an audit, a website, a campaign. Others need ongoing support, whether that is advisory, HubSpot management, or a retained consulting arrangement. We are flexible on structure and happy to discuss what makes sense for where your business is.
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Agencies typically focus on executing specific channels — social media, paid ads, SEO, or content — often on an ongoing retainer.
Fabled is a consultancy, which means we start with strategy and diagnosis before recommending anything. We work across marketing, digital presence, brand, and HubSpot, covering more ground than a single-channel agency and with a stronger focus on what is actually driving or blocking your growth. -
Both are absolutely fine. Some clients come to Fabled with a specific problem — they need a website reviewed, a HubSpot portal setup, or help planning a campaign. Others need the full picture. Every engagement starts with a conversation about where your business is and what would make the biggest difference, and we scope the work from there.
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An audit is the right starting point if you are not sure what is working or why your marketing is not getting traction. It reviews what you have in place and gives you clear findings and recommendations.
A strategy takes those findings further — or starts fresh — and gives you a prioritised plan for the next six to twelve months. If you are unsure which one fits, a discovery call will help clarify that quickly. -
AEO stands for answer engine optimisation. Where SEO focuses on ranking in traditional search results, AEO focuses on making your content the answer that AI tools, voice search, and featured snippets pull out when someone asks a relevant question. As more people use tools like ChatGPT, Google's AI overviews, and voice assistants to find information, businesses that have structured their content for AEO are more likely to be found and cited. Fabled helps businesses optimise for both.
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Fabled works across WordPress, Squarespace, Wix, and HubSpot CMS. Whether you need a new website built, an existing site improved, or just a clear set of recommendations on where to focus, we can help regardless of which platform you are on or moving to.
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Fabled is based on the NSW South Coast and works with businesses locally, regionally, and nationally. Most of our work is delivered remotely, which means geography is rarely a barrier. If you are based locally and prefer to work in person, that is also an option.