SEO and AEO services that help your business get found.

Search has changed, your business needs to be visible in Google, AI answers, voice search, and everywhere your customers are looking. Fabled helps optimise your website content so it can be found, understood, and recommended by both search engines and answer engines.

What good SEO and AEO can do for your business

SEO (Search Engine Optimisation) helps your website become easier for search engines to find, understand, and rank.

AEO (Answer Engine Optimisation) helps your content become easier for answer engines, including AI tools, featured snippets, and voice search, to interpret and recommend.

Together, they help your business show up when potential customers are actively looking for what you offer. That might be someone searching Google for a local service, asking ChatGPT for recommendations, comparing providers, or looking for a clear answer to a problem your business solves.

You may need SEO and AEO support if:

→ Your website is live but not generating enough enquiries

→ Your content is not ranking for the searches that matter

→ Or you know your audience is asking questions online but your business is not appearing in the results.

What is it

How Fabled can help with SEO and AEO

Fabled helps you understand where your search visibility currently stands, where the biggest opportunities are, and what needs to change across your website content, structure, and technical setup.

From there, we work through the practical improvements — researching the right keywords and prompts, identifying content gaps, rewriting or creating priority pages, optimising metadata, implementing schema markup, and tracking how your visibility changes over time.

Step 1

Search strategy and opportunity mapping

We start by identifying how your audience is searching, what questions they are asking, and where your current website is or is not showing up. This gives us a clear, prioritised view of the biggest search and answer-engine opportunities.

This stage includes:

  • Keyword and prompt research

  • Content audit and gap analysis

What's Included
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Step 2

Content and on-page optimisation

Once the opportunities are clear, we improve the content and page-level signals that help your website communicate more effectively, to both people and search systems.

This stage includes:

  • Content creation and rewriting

  • Metadata optimisation

Step 3

Technical visibility and performance tracking

We also review and improve the technical foundations that support search visibility, then track how your presence in search results, featured snippets, and AI-generated answers changes over time.

This stage includes:

  • Schema markup

  • Technical SEO recommendations

  • AEO performance reporting

woman with laptop working on business 
Impact

“Good SEO does not mean constantly changing your website, it means understanding what helps the right people find you, and making clear, strategic improvements that support your visibility over time.”

— Kiara, Founder, Fabled

This is a fit if...

  • You are not showing up in search for the terms that matter most to your business

  • You have content on your site but it is not driving traffic or enquiries

  • You are aware of AEO as a growing channel and want to get ahead of competitors who are not yet optimising for it

  • You have recently launched a new site or made significant changes and your search performance has dropped

  • You want a structured, ongoing approach to search visibility

This probably is not the right fit if...

  • Your site has very thin content and you are not ready to invest in content development alongside the technical work

  • You are looking for a quick result — search improvements take time, and any engagement promising immediate rankings should be viewed with scepticism

  • You are operating with no digital presence at all (a website build or refresh may need to come first)

Your Questions, Answered

  • SEO (search engine optimisation) focuses on ranking in traditional search results - the links on Google. AEO (answer engine optimisation) focuses on making your content the answer that AI tools, voice search, and featured snippets pull out when someone asks a relevant question. As more people use tools like ChatGPT, Google's AI overviews, and voice assistants to find information, AEO is becoming as important as traditional SEO.

  • SEO improvements generally take three to six months to show meaningful results, depending on your site's current authority, the competitiveness of your target keywords, and how quickly changes can be implemented. AEO can show faster movement in some cases, particularly for question-based content where there is limited competition.

  • Not necessarily. Many SEO improvements can be made on your existing site without a full rebuild - content updates, metadata changes, technical fixes, and new pages added strategically. If the site has structural problems that are fundamentally limiting performance, Fabled will flag that clearly and can work alongside a website engagement to address both.

  • Schema markup is a type of structured data added to your website's code that helps search engines and AI tools understand what your content is about. It is particularly useful for businesses with services, FAQs, events, or location-based information. Fabled assesses which schema types are most relevant to your site and implements them as part of the engagement.

  • Fabled can create or rewrite the content needed as part of the engagement. You do not need to write it yourself. Content is developed based on the keyword and gap analysis - so everything produced is targeted, not generic.

Want to improve how your business
shows up in search?

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